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Last Updated: Mar 26th, 2006 - 13:41:45 |
Web Sites Accelerate Auto Sales During Economic Slowdown
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Nov 24, 2005, 23:28
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(NUI) - With the continued economic slowdown in the United States following the Sept. 11 terrorist attacks, the American public is expected to save more and spend less, especially on high-cost items such as automobiles. This is detrimental not only to the automobile industry but also to others such as manufacturing, retail, travel and tourism.
But it appears the auto industry is pulling through.
Many carmakers are now offering interest-free loans to help boost dismal sales. General Motors began offering interest-free loans on all of its 2001 and 2002 automobiles, including Hummers and Cadillacs, on Sept. 20, a week after the tragedy, as wary consumers already had begun delaying purchases of big-ticket items.
Soon thereafter, Daimler Chrysler, Honda and Toyota also joined in the game, adding similar no-interest financing.
As part of this joint effort to boost sales, more and more automotive business owners turn to put the Internet to work for them.
Research shows that currently, an increased number of consumers consider the Internet to be an important source of information when buying a car. As more shoppers use the Internet to become smart consumers, your customer base can multiply with the help of an impressive and efficient Web site.
A Web site is a company's virtual storefront that never closes. For your customers, that means prompt answers to their auto questions and easy, convenient access to your services.
To help people make their purchases, an automotive site should provide the resources that shoppers need, presented in a professional, user-friendly way. An up-to-date inventory of new and used cars will enhance your business by showing customers exactly what's on the lot before they come in to buy.
Your site also serves as a forum for satisfied customers to express their thoughts about your business.
"We found that on average, displaying positive, independent third-party endorsement on the Web site improves a chance of closing a sale by 18 percent," said Elliot Goykhman, president of ELRO Corp., a Web-design company that develops custom professional Web sites for automotive and other industries.
ELRO Corp. uses a client's business model, corporate style and individual preferences to tailor the Web site design to meet the client's individual needs.
"Every client deserves a unique approach," Goykhman said. "That is exactly why you won't find two similar sites in our rich portfolio."
For more information about ELRO's work, log on to www.elro.com or call them at 1-800-305-ELRO.
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